Déjà vu

B737-700 calling?

Jat Airways has announced that it will lease a Boeing B737-700 for the 2010/2011 winter season which begins at the end of October, a press release from the airline reads. This is the third time in the past year that the airline has announced plans to lease the Boeing. By the end of the month, 12 aircraft will be serving in the Jat fleet. However, the number is insufficient for the quantity of flights. Due to a fleet shortage, Jat has been forced to drastically cut down on its frequencies since 2009. The airline’s long running lease of a Boeing B737-400 has just run out and the aircraft is being prepared for its return to its owner and is no longer in service. Whether it will be third time lucky for Jat and its new Boeing remains to be seen.

Meanwhile, Jat has launched yet another advertising campaign with hundreds of billboards across Serbian cities dawning with faces of smiling young cabin crew. The campaign, titled “The new face of Jat”, is promoting the newest class of cabin crew which have begun work at the Serbian national carrier.