WestJet, in a bold challenge to Air Canada in the country's lucrative "eastern triangle" business travel market, announced late Monday it will offer 10 flights each business day between Toronto and Montreal and nine flights each business day between Toronto and Ottawa, beginning May 2. The news came the same day the Calgary-based LCC said it would interline with Delta Air Lines.
"This initiative demonstrates our commitment to offer the business traveler what they need in this important market," said WS Executive VP-Sales, Marketing and Guest Experience Bob Cummings. "We're building on our great service, offering new features and conveniences that make WestJet a compelling and relevant choice for our guests traveling on business. This announcement is the springboard for other strategic initiatives that are planned to improve the value we provide for business travelers."
The airline said the flights will be offered "at peak business times and depart from easy access gates at these airports," with departures beginning at 7 a.m. in each market. Customers traveling on these flights can take an earlier or later flight on the same day without incurring additional fees. WS also will offer complementary wine and beer on board.
Additionally, customers traveling between the cities will be offered 50% off their next Toronto-Montreal or Toronto-Ottawa flight if their aircraft is delayed by more than 30 min. If a flight is canceled, affected passengers receive "full credit for the cost of their ticket plus 50% off their next Toronto-Montreal or Toronto-Ottawa flight."
"Our low-cost structure allows us to comfortably price the triangle at considerably lower levels throughout the fare structure," Cummings said. "Our WestJetters are looking forward to earning a significant amount of the business travel market in the triangle."
Source: ATW
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