Etihad Airways, the national airline of the United Arab Emirates, has officially launched its Facebook fan page with a major competition promoting new services to Malé, capital of the Maldives.

The winner of the promotion, titled ‘Escape to Paradise’, will receive round-trip airfares for two on the inaugural Abu Dhabi to Malé flight, transfers and four nights’ villa accommodation at SixSenses Laamu Maldives with full board.*

The ‘Escape to Paradise’ promotion involves fans completing a Facebook quiz to determine how romantic they are. Users will receive fun, instant feedback from the quiz, as well as be entered to win the grand prize trip. The competition will be available for participation and entry through to July 31, 2011 exclusively on Etihad Airways’ Facebook page.

Peter Baumgartner, Etihad’s Chief Commercial Officer said: “Social media channels are allowing companies to become increasingly creative and innovative with their marketing and communications approach. We are thrilled to officially launch this exciting campaign promoting Etihad’s services to the Maldives, one of the most romantic places in the world and a top honeymoon destination for our guests.

“This is just the beginning for Etihad. We are focused on creating compelling and exciting content and promotions for our fan base and will look for innovative ways to tell the Etihad story and further encourage people to fly on the world’s leading airline.”

Etihad’s facebook page includes images, videos and updates of the airline’s news, announcements and promotions, as well as content showcasing the airline’s fleet, cabins, destinations and sponsorships. It also features a dedicated careers page and flight search tab. Users can currently participate in discussions, take polls and ask the airline questions about a range of topics and events.

Etihad will commence operations to Malé, the capital city of the Republic of Maldives, on November 1, subject to government approval. The airline will operate a daily return service from its home base in Abu Dhabi to Malé International Airport, operating Airbus A320 aircraft on the route.

Malé will become the 67th destination on Etihad’s global network.

Source: BTN

Until Wednesday 9 March 2011, Air France Facebook page fans are invited to play a new game*, ‘Travel Challenge’, with an exceptional competition prize of 60 airline tickets to be won to the destination of their choice!

The principle is very simple: every day, on the ‘Travel Challenge’ page, fans discover the ‘photo of the day’ and link the photo to a city or the corresponding place from three possible choices. To increase their daily chances of winning, fans can invite their friends to join the
Air France Facebook page; if one of the winning entrants is a sponsored entrant, their sponsor will also be declared a winner. Prize winners shall be designated by an electronic prize draw carried out at 8pm (Paris time) each day and immediately informed that they have won by email via their Facebook account and their names will also be published on the Air France page.

The competition prize comprises 30 prizes of two round-trip tickets in Voyageur (economy) class valid on all Air France routes**. 

Launched in July 2010, the Air France Facebook page currently has close to
170,000 fans who are mostly non-French. Thanks to this ‘Travel Challenge’ game posted since 23 February, Air France has more than doubled its number of fans in less than a week!  

In addition to competitions (last month, a 5-day trip to New York was won), Air France invites fans to discover airline news and behind-the-scenes footage from a novel angle. With some twenty videos and more than a thousand photos, the Air France Facebook page is the place to be for the airline’s most avid fans and aviation enthusiasts. With its video chats (new Premium Voyageur offer) or its fun posts (guess the name of a future destination served by the airline), Air France is directly interacting with its customers via several dozens of daily exchanges.     

*  free competition, with no obligation to purchase, rules of competition available on facebook.com/airfrance** with the exception of Papeete and only operated by Air France aircraft

Source: Air France

To celebrate the recent launch of social media channels dedicated to earning miles in the AAdvantage® program, American Airlines is launching the AAdvantage "Mystery Miles" promotion. Through March 31, 2011, members can simply "like" the AAdvantage program on Facebook at facebook.com/AAdvantage and quickly earn between 100 and 100,000 miles. The actual number of miles members will earn is the mystery.

When members visit the AAdvantage Facebook page, click the Mystery Miles tab and enter their AAdvantage number, they will be taken on a "Mystery Miles Journey." The journey will end with a randomly generated mileage amount between 100 and 100,000 AAdvantage miles, which will be deposited into their AAdvantage account within 3-5 business days.

"The opportunities to reward our customers through these new dedicated social media channels are endless and we're delighted to find fresh and innovative ways to connect with our loyal members," said Maya Leibman, President – AAdvantage Loyalty Program. "Just the click of a mouse lets our members earn miles towards their next getaway or dream vacation. Everyone's a winner – and what's not to 'like' about that?"

The AAdvantage Facebook and Twitter channels are the first social media channels dedicated to earning miles with a U.S. airline loyalty program. The channels are designed to regularly share with members various ways to increase their mileage balance, and encourage them to share their methods of earning miles.

During the promotion, members are also encouraged to become followers of the @AAdvantage Twitter handle. For more information about the AAdvantage program, visit www.aa.com/aadvantage, or to enroll in the program, visitwww.aa.com/enroll.

About the AAdvantage® Program

The AAdvantage program was the first frequent flyer program.  Established in 1981, the program now has more than 66 million members.  Members can earn miles at more than 1,000 participating companies, which include 27 hotel chains representing more than 60 brands, more than 20 airlines, eight car-rental companies, 11 financial companies, and over 500 brand name retailers.  In addition, members can earn miles when making purchases with one of more than 100 affinity card products in over 40 countries.  In 2010, AAdvantage members redeemed more than 165 billion miles to claim just fewer than 7.2 million awards for flights, upgrades and car rentals. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage. 

Source: American Airlines

Customers will be able to rack up points and deals starting February 15, 2011 and up to March 1, 2011. This is the first of many customer-driven promotions that JetBlue has planned for 2011 on Facebook Places.

To participate in Go Places, TrueBlue members must first register at www.facebook.com/jetblue and grant permissions for the application. 

For each check-in at an official JetBlue airport location via Facebook Places, 25 TrueBlue points will be awarded.  Customers who tag a friend they’re traveling with will also unlock a special badge.  Furthermore, the first 100 customers to check in at Boston’s Logan International, Ft. Lauderdale-Hollywood International, Long Beach, New York’s John F. Kennedy International or Orlando International airport locations will receive 100 TrueBlue points.

“We know our customers like to stay connected with their friends and keep ‘tabs’ on them,” said David Canty, director of loyalty marketing at JetBlue. “With this unique new promotion not only will they be able to, they will also be rewarded for it with TrueBlue points and other great offers!”

“We’re excited to help JetBlue pioneer this technology and develop an application that directly links evangelistic behavior with real rewards and offers,” said Jamie Tedford, CEO at Brand Networks. “Many companies are talking about ‘social CRM’; JetBlue is actually delivering it to their loyal and frequent customers.”

Source: BTN

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