Hawaiian Airlines Asia Expansion


Hawaiian Airlines took the next step in its growth strategy today by announcing new daily, nonstop flights between Honolulu and Osaka, Japan, its third new Asia destination in recent months. Subject to Japangovernment approval, Hawaiian's inaugural flight from Honolulu International Airport to Osaka's KansaiInternational Airport is scheduled for July 12, with the inaugural return flight from Osaka to Honolulu on July 13.
Mark Dunkerley, Hawaiian's president and CEO, commented, "The response to our new Haneda service has been stronger than expected, and we have accelerated our plans to offer our authentic Hawaii travel experience to Osaka and Japan's second most populous region. Our new service will help meet strong travel demand from Osaka, and provide a welcome boost to Hawaii tourism."
Osaka customers will enjoy a customized presentation of Hawaiian's award-winning "Hawaii Starts Here" inflight service program that celebrates Hawaii's culture, people, and natural beauty, and also features new pan-Asian cuisine, Japanese entertainment options and special onboard products.
Hawaiian's new Osaka flights will add approximately 100,000 new air seats annually to Hawaii from Japan, the state's second-largest market for visitors.
In addition, Osaka's location in the Kansai region will significantly strengthen Hawaiian's ability to attract customers from Asia, with convenient flight connections from other cities in Japan, China and other countries inAsia. Same-day ground connections are also available to several major cities in Japan.
With a population of approximately three million residents, Osaka is the capital city of Osaka Prefecture and one of Japan's major economic and commercial centers. Osaka is the largest segment of the Keihanshin Area, which also includes Kyoto and Kobe, and represents the second-largest area in Japan by population with more than 18 million residents.
Osaka will be the third city in Asia that Hawaiian has introduced to its route structure in recent months, following the start of service to Seoul in January 2011, and Tokyo in November 2010.
Subject to Japan government approval, Hawaiian's Flight #449 will depart Honolulu International Airport daily at2:10 p.m. and arrive at Kansai International Airport at 6:00 p.m. the next day. Return Flight #450 will departOsaka daily at 9:30 p.m. and arrive in Honolulu at 10:50 a.m. the same day. (Osaka is 19 hours ahead ofHonolulu and the flight crosses the International Dateline.)
The start of ticket sales for the new Honolulu-Osaka route will be announced in the coming weeks on Hawaiian's Japanese-language website at www.HawaiianAirlines.co.jp, and its English language website,www.HawaiianAirlines.com.
Hawaiian will initially operate the new Honolulu-Osaka flights with its Boeing 767-300ER aircraft seating up to 264 passengers, before introducing its new and larger 294-seat Airbus A330-200 aircraft onto the route. Hawaiian is on schedule to welcome two new A330s to the fleet this year in the second and fourth quarter, along with three more A330s in 2012.

Hawaiian Airlines Expands Frequent Flyer Rewards Program


Hawaiian Airlines has expanded and improved its highly popular HawaiianMiles frequent flyer program to make earning award travel on Hawaiian faster and easier than ever. The program has added hundreds of new online and in-store brand-name products and services, as well as an expanded online shopping experience that earns mileage on purchases.
"We are committed to constantly improving the quality of our products and services for customers, especially for our loyal HawaiianMiles members," said Mark Dunkerley, Hawaiian's president and CEO. "Our frequent flyer program was already one of the best in the airline industry, but members will now discover we have raised the bar even higher in providing them with more buying power and new ways to earn miles for travel and other rewards."
Working with program partner Kobie Marketing, Hawaiian has created a newly redesigned website for HawaiianMiles members at https://partners.hawaiianairlines.com (also accessible by navigating Hawaiian's website at HawaiianAirlines.com) that showcases many new product partners and mileage earning opportunities, while offering superior functionality and user-friendly convenience. Highlighted among the new program features that members will enjoy include:
  • HawaiianMiles Rewards Toolbar allowing members to earn miles while searching online for participating product partners.
  • Gift Card Mall allowing members to purchase gift cards online from brand name retailers and earn miles with their purchase.
  • HawaiianMiles eMarket has tripled the number of available online retail partners to more than 1,000 participants, and is now offering more special promotions and bonus-mile earning opportunities for members when making purchases.
  • Map Search feature makes it easier for members to search for partners and products by category or location, and includes built-in links to Facebook and Twitter for them to share this information with the network of friends and associates.
Members can also continue to take advantage of the HawaiianMiles programs they have been using in growing numbers, including the popular XtraMiles Program that provides them with up to five miles per dollar spent when using their Hawaiian Airlines Visa Card at participating partner outlets in Hawaii and on the U.S. mainland.
"We are honored to be selected as Hawaiian Airlines' partner of choice to rebuild its HawaiianMiles loyalty program and bring even more value to the membership," said Michael Hemsey, president of Kobie Marketing. "Our new program for HawaiianMiles features best-in-class web and mobile technologies, data analytics, and a commitment to deliver the best possible customer experience for its members nationwide."
In creating this new program for HawaiianMiles, Kobie Marketing is working with hundreds of top national and local merchants to offer - for no fees beyond the cost of miles - participating partners placement on Hawaiian's website, and promotion through newsletters, mileage statements, e-mail blasts, and in Hana Hou!, Hawaiian's award-winning inflight magazine.
Membership enrollment in HawaiianMiles is free, fast, and done online at Hawaiian's website,www.HawaiianAirlines.com. New members can enroll and immediately start earning frequent flyer miles and take advantage of other rewards benefits.

Hawaiian is #1 On-Time for 7th Straight Year


Hawaiian Airlines is celebrating its 7th consecutive year ranked as the nation's number one airline for on-time performance, according to the Air Travel Consumer Report issued today by the U.S. Department of Transportation (DOT) for December and the full year 2010.
Mark Dunkerley, Hawaiian's president and CEO, noted, "Being the nation's most punctual airline for seven straight years is a credit to the dedication of our employees, whose hard work drives this industry-leading performance day in and day out, year after year."
Hawaiian arrived as scheduled an average of 92.5 percent for 2010 and led all carriers nationally in on-time performance in each month. In December, 87.6 percent of Hawaiian's flights arrived on time.
Hawaiian also had the airline industry's best overall score for fewest cancelled flights in 2010, ranking first in 10 of the 12 months as recorded in DOT's monthly reports. Hawaiian had 55 flight cancellations out of 67,649 total flights during 2010, an average of approximately 0.1 percent for the year. In December, Hawaiian achieved the industry's top ranking with nine cancellations out of 5,578 total flights, or approximately 0.2 percent.
The DOT report covers 18 airlines, including eight carriers providing service to Hawaii, and is available online athttp://airconsumer.ost.dot.gov/reports/atcr11.htm.

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