In face of large scale competition, Jat is rapidly moving to change its old ways. The Serbian carrier has announced a network wide ticket sale, starting today, which will see ticket prices slashed to many European services. Also today, the airline has called on Belgrade taxi corporations to send in their best offers for the free transportation of Jat Airways passengers to and from Belgrade Nikola Tesla Airport. From January 1, 2010 all passengers travelling Jat will be able to hitch a ride to and from the airport for free with a certain taxi company in Belgrade (which will be chosen through this tender). Passengers will present their Jat ticket to the taxi driver and receive a free ride, within Belgrade.It has also been revealed that Jat is directly negotiating with Boeing’s director of sales for Europe and Russia for the lease of a Boeing B737-700, scheduled to join the airline in March 2010. Jat has requested for Boeing to send in its offer for the lease. This could mean that the aircraft could be either brand new or up to 2 years old.
All of these measures are part of the airline’s 2010 plan, also dubbed the “recovery plan”. The Serbian government will, by Friday, set up a task group that will oversee how the recovery plan is progessing and whether Jat is meeting its deadlines and obligations. Jat’s management has repeatedly blamed Jat’s previous CEO, Saša Vlaisavljević, and his team for destroying many aspects of the airline. He, as well as many of his colleagues have either lost their jobs or been demoted.
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